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Gotlands Kollektivtrafik

Summary:
This is a case study and re-design of Gotlands Kollektivtrafik’s app is an response to user dissatisfaction with its usability and reliability. By analyzing user feedback and conducting competitor analysis, distinct needs was identified for locals and tourists. Key improvements that were implemented included:

Accessible timetable and live map integration for real-time bus tracking.
Redesigned ticket system and digital ticket storage for convenience.
New navigation bar and favorite routes system for easier use.
Search history for quick access to recent searches.

These updates significantly enhanced the app’s user experience, making it more efficient and user-friendly for both residents and visitors.

Jula

Summary:

This case study showcases the redesign of the Jula application, aiming to improve user experience by addressing key usability issues identified through research and competitor analysis. The redesign process focused on user-centered design principles, iterative prototyping, and thorough testing to ensure enhanced functionality and engagement. Key improvements included:

A streamlined filter system with subcategories for easier navigation.
A consistent grid system.
A simplified login process.
Enhanced accessibility of critical features like customer service and store information.

The redesign significantly improved the app’s usability, making it more intuitive and user-friendly, as confirmed by user testing and feedback.

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